jump to navigation

Don’t ask, don’t tell…RSS? June 12, 2006

Posted by Ari Mir in RSS.

Background: I owned a print publication for 3 years (thankfully no longer) and I am now working on cobundle, an RSS project (hello tech).

The amount of marketing dollars spent by an advertiser is directly proportional to a publisher’s circulation. Exceptions such as demographics and ad to copy ratios affect a publication’s rate card, but for the most part circulation is the name of the game.

So then why would online publishers fear RSS? For the same reason print publishers relish the archaic nature of newsstand distribution. That which is unknown cannot be proven. There is an understanding amongst publishers, I won’t ask you to prove your numbers if you don’t question mine.

A subscriber has always been more valuable than a reader/viewer, but a subscriber has always been more difficult to obtain. Online publishers do not want to admit their “true” loyalty numbers.


Sarah is 13…she is going to change RSS forever May 10, 2006

Posted by Ari Mir in RSS.
add a comment


i appreciate everything early adopters have done for RSS. i was not aware of RSS until late 2005. am i an early adopter? i guess not. 😦

do i know about RSS because it has reached critical mass or become a part of mainstream Internet culture? No. i consider myself the pupa. i am neither a caterpillar (early adopter) nor a butterfly (mainstream Internet culture).

RSS is now at the pupa stage. early adopters use RSS on a daily basis, they have encouraged entrepreneurs (including me) to develop new products incorporating the technology, they have demanded publishers syndicate content, and they have spread the word to their non-tech savvy friends.

so then why has RSS not reached critical mass? early adopters have been using RSS to consume mind boggling amounts of content. those of us in the pupa stage, enjoy consuming content, but cannot comprehend 200+ feeds a day.

how does the pupa morph into a butterfly? Sarah, a 13 year old girl from any-town USA will begin to use RSS (the acronym will most likely die) to communicate personal updates to her friends. she will create a bundle, xoxoSarahxoxo, of feeds from the various online platforms (myspace, youtube, deviantart) she uses to indulge her narcissistic needs.

i find the teen/tween phenomenon frustrating. i have been developing cobundle because i believe early adopters can benefit from the services we will be providing. BUT there has not been a night I have not woken up in a cold sweat wondering whether I should brand the site so it will appeal more to the Sarahs of the world.