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I hope RSS isn’t a buzz word? May 3, 2006

Posted by Ari Mir in Readers.
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Steve Rubel reported today USA Today launched a branded RSS reader.

To be honest I don't know how I feel about USA Today releasing a branded RSS reader. I think it is great publishing companies are taking an interest in simplifying RSS implementation. Do I think a branded RSS reader is going to help build USA Today's brand, no.

However, the product itself is quite nice. Fairly easy to use. They have taken advantage of some nifty Ajax features. My only recommendation would be to take away the interstitial page warning the user he/she needs to be logged in. There are more user friendly methods for making a user aware of the need to register/log in.